I built Vault — a fictional fintech brand designed to unify spending, rewards, and security into one sleek digital card. From the product name to the UI palette, every touchpoint was crafted to feel clean, trustworthy, and powerful.

RTB: Vault wasn’t just about visuals. It was a full-stack branding exercise grounded in user research, fintech trends, and UX thinking. I mapped user pain points, designed a frictionless brand experience, and positioned Vault as the card you don’t have to think about — because it’s already thinking for you.

Process: I surveyed real users, reviewed offerings from financial and non-financial giants (like Apple, Rogers, and PC Financial), and identified four core needs:

🔍 Simplification
📈 Consistent value
🧠 Financial education
⚡ Flexible, tech-forward design

From those insights, I built the Ultracard product framework and responsive web design to reflect three core UX principles:
→ Adaptive across platforms
→ Simplified over saturated
→ Valuable without compromise

Ultracard’s identity leans into modern fintech minimalism, but with a corporate edge. The palette is deliberate: soft whites and greys create space, while midnight blue and saturated orange establish trust and urgency. It’s sleek, confident, and clear — just like the product experience itself.